Our entire growth model has been based on giving free trials of our products, where almost 9 out of 10 prospects convert to customers. Beyond the profitability of this model, we are motivated to have a clear and transparent commercial philosophy. Specifically, we like to deliver value before just promising it. This is why extending the scope of a trial to a “free forever” model was easy. The magic of trying free forever is that they can experience substantive value, understand how we work and the quality of our products. The idea is that you choose when to hire at your own pace, in an informed way and based on a real experience.
If you want to see the full article on why we give free products, click here: