Responding quickly to guest reviews and satisfaction surveys is no longer optional—it’s a necessity. In the digital age, where opinions influence bookings, the speed and quality of your response can make the difference between a loyal guest and a lost opportunity. That’s where Smart Replies from myHotel come in.
What Are Smart Replies?
Smart Replies are AI-generated automated responses that allow hotels to reply efficiently and personally on platforms like TripAdvisor, Google, Expedia, and Booking. Using natural language processing (NLP), this technology analyzes the content of each review, identifies the tone and key aspects, and generates a coherent and tailored response.
How Do They Work?
- Content Analysis: The AI scans the review and detects relevant topics such as cleanliness, service, or facilities.
- Response Generation: An empathetic and professional message is created, adapted to the tone of the comment.
- Automatic Personalization:Each response is unique and aligned with the details mentioned by the guest.
- Validation & Publishing: The hotelier can review the response before publishing to ensure it reflects the brand’s voice.
Benefits of Implementing Smart Replies
- Faster Responses: Reduces response time from minutes to seconds.
- Improved Online Reputation: Quick replies enhance service perception.
- Team Optimization: Frees up staff time to focus on other critical areas.
- Consistent Responses: Maintains a professional tone aligned with the hotel’s values.
Seamless Integration with OTAs
One of the biggest advantages of Smart Replies from myHotel is its direct integration with major OTAs. With secure authentication, hoteliers can:
- Centralize review management in a single platform.
- Generate responses directly from MyHotel and publish them automatically on TripAdvisor, Google, Expedia, and Booking.
- Review and confirm responses before sending to ensure quality and consistency.
Trends & Insights in LATAM
The use of Smart Replies has grown by 32% in the past 9 months, reaching 48% adoption in February 2025. Hotel chains lead the implementation with 34% usage, while independent hotels have reached 29%. In countries like Ecuador, Paraguay, and Chile, adoption rates exceed the regional average.
Optimize Guest Communication!
In a world where speed is key, Smart Replies enable hotels to respond in just 30 seconds, compared to 4 minutes when done manually. This time-saving feature is equivalent to almost a full workweek per month, allowing hotels to focus on enhancing the guest experience and improving operations.
📥 Want to learn more about Smart Replies? Download the full report! (link to report)
📢 Request a demo and discover how myHotel can help your hotel optimize review management with Smart Replies. 🚀
